Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.
- Coco Chanel
love marks
Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, the fries are always crisp, dishes shine.
Five years ago Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?
And we came up with the answer: Lovemarks. A future beyond brands.
- Coco Chanel
love marks
Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, the fries are always crisp, dishes shine.
Five years ago Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?
And we came up with the answer: Lovemarks. A future beyond brands.